About

After 17 years in corporate leadership and advising 100+ startups, I discovered why brilliant women leaders get overlooked despite having the best ideas in the room. 

 

It's not confidence. It's not competence. It's specific behavioural patterns that can be measured and systematically changed.

 

I developed the Authority Shift™ methodology to help accomplished women transform from being respected for their expertise to commanding the authority their competence deserves. 

 

This isn't just a personal development issue - it's a business crisis. Companies lose €200-300K every time a high-potential woman leaves because she felt invisible despite her expertise. 

 

I believe that the best way to change things is to show up and get things done. I was nominated in 2017 and 2018 as the leading FinTech Influencer in the German-speaking world. From 2019 to 2022 I have been elected as one of the EU's top 50 influential women in Startups and VC's. 

 

As a learning enthusiast, I hold three Master's degrees: MSc. in Process Engineering from Åbo Akademi, MBA in International Management from Purdue & ESCP, and Executive Master from INSEAD.

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MY AUTHORITY PLATFORM:

• 📚 Published Author ("How to F*ck Up Your Startup")

• 🎤 International Keynote Speaker (SLUSH, Arctic15, TOA, FinTech Junction)

• 🏆 Top 50 Influential Women in Europe (4 consecutive years)

• 🚀 Co-founder, Accelerator Frankfurt

• 💼 17 Years Corporate Leadership (Europe & Asia)

• 📺 Media Expert (Finnish National TV, thought leadership)

• 🎓 Lecturer, Frankfurt School of Finance and Management

 

THE RESULT: I've helped accomplished women transform from being the smartest person no one listens to, into influential leaders whose expertise commands immediate respect and strategic influence. 

 

This is what happens when behavioural science meets real-world authority-building experience