Authority Shift™ by Maria Pennanen
MARIA PENNANEN PRESENTS
Authority Shift™ Day
One day. Eight people.
A private house on the Finnish coast.
For leaders who already know what they should do differently
and want to actually do it.
Loviisa, Finland — Private residence 8 participants — Maximum 9:30 – 17:00
Most leaders know what they should do differently.
They just keep doing what they have always done.
Most leaders who reach a senior level are not held back by their capabilities or personalities.
They are held back by a behavioural gap between how they intend to show up and how they are actually read in the room.
This is not a confidence program. It is not about becoming someone else.
It is about understanding the specific patterns that make you less visible, less heard, or less trusted than you should be, and changing them with precision.
THE DAY
9:30
Arrival. Coffee. Settle in. A private house, not a conference room. Eight people, no distractions
10:00
How behaviour is read. Why first impressions form in seconds and how people decide, fast, whether they find you believable. How you shift under stress and in conflict, and how all of this shows up in your behaviour style. Role rotation in small groups of four: practise, observe, feedback.
11:30
Opening your Mindclip® results. You see your individual behavioural profile for the first time, now with the frame to understand what you are looking at.
12:30
Lunch. Informal. The discussion continues.
13:30
Targets and challenges. What does your profile tell you about the authority gap? Where are the repeating behaviours that undermine you: hedging, qualifying, apologising, waiting for permission, and making yourself smaller?
14:30
The Authority Shift™. Rewrite your narrative. Practise saying who you are, what you have achieved, and why people should listen without hedging, without apologising. Peer feedback. Iteration. Say it again.
15:30
Your plan. Your 90-day Authority Shift™ plan, written in the room: three patterns to stop, three behaviours to try, email checkpoints at 30, 60, and 90 days.
16:15
Closing circle. Each person shares one commitment. The group holds you to it.
17:00
End.
2026 DATES
Q2 — LAUNCH
17 June
8 spots
Q3
16 September
8 spots
Q4
16 December
8 spots
WHAT IS INCLUDED
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Mindclip® Behaviour Survey completed before the day: individual, confidential, based on Timothy Leary’s interpersonal circumplex
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Full-day facilitated workshop at a private residence on the Finnish coast (9:30–17:00)
-
Individual behavioural profile debrief, where your self-perception matches reality, and where it does not
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Structured peer coaching in a group of a maximum of 8 people.
-
Your 90-day Authority Shift™ plan, written in the room: three patterns to stop, three behaviours to try
-
Email check-ins at days 30, 60, and 90, one short prompt each, no calls to schedule
-
One 90-minute group call 45 days later to hold yourself accountable, hear what worked for others in real life, and recalibrate the rest of your 90-day plan with peer input
-
Lunch, coffee, and refreshments throughout the day
PRACTICAL DETAILS
LOCATION
Loviisa, Finland
Private residence. Address shared upon confirmation. 1h 15min from Helsinki city centre and 1h from Helsinki-Vantaa airport
by car. Parking available
INVESTMENT
€999 launch price
Founding cohort rate
The first Authority Shift™ Day is priced as a founding group rate. This price will not be offered again.
From Q3 2026: €1,490
GROUP SIZE
Maximum 8 participants
By application. Eight seats means the mix in the room matters, we curate for a range of industry and seniority
LANGUAGE
English
Swedish or Finnish by arrangement if the full group prefers
YOUR HOST
Maria Pennanen
Founder, Authority Shift™ | CEO, Mindclip Behaviour
17 years of operational international leadership (VP level, P&L to €800M) across Europe and Asia.
M.Sc. Åbo Akademi, INSEAD (Organisational Psychology), MBA from ESCP/Purdue.
10 years running Accelerator Frankfurt (70+ startups, €100M+ raised, 5 exits).
Lecturer, Frankfurt School of Finance & Management. EU Top 50 Women in Startups & VC.
Picture credit @Marko Wahlström, Itäväylä
"For most of my career, I was told I was not a people person. Too direct. Too focused. Not soft enough. I did not lack confidence. I lacked a clear picture of how others experienced me, and what specific behaviours were creating that gap.
I built Authority Shift for people who are serious, capable, and direct, but struggle to be seen the way they actually want to be seen. Women who shrink in groups when they should not. Leaders who over-assert under pressure. Operators who are read as cold when they are simply precise.
The work is behavioural, not psychological. You do not change who you are. You learn to close the gap between your intention and your impact."